LONGMONT, Colo. Nov. 7, 1995 Run PC, a regional retail leader in computers and next-generation game systems, has opened the first Jaguar Mall Store.

The store is located inside the 550,000 square foot Twin Peaks Mall in Longmont, and is anchored by JC Penney, Sears and Joslins Department Stores. The prototype store exclusively demonstrates and sells the Atari 64-bit Jaguar home entertainment system and the Lynx handheld color gaming system. Atari has provided high-end interactive merchandising materials including arcade-style "hands-on" displays, banners and signage.

"We are proud to have worked with Run PC and to have opened the first ever Jaguar-only mall location," stated Ted Hoff, Atari's president of North American operations. "We support the concept of selling product in locations where customers can see and play the Jaguar system themselves."

In the first two days since opening on Saturday, Nov. 4, Run PC has sold out of the most popular Jaguar-related products. "Everyone who purchased a Jaguar had to have a copy of 'Alien vs. Predator'," said Jon J. Willig, president of Run PC. "It's clear that I have to reexamine my staffing and inventory to prepare for greater sales throughout the holiday season."

Willig added: "As a retailer, we strongly believe in the Jaguar system. For less than $150, we are finding that the system literally flies off the shelves, outselling competing systems sold in other mall stores many times over. Atari has always been responsive to our needs and requests, it's a pleasure to serve our customers with their support."

The Jaguar-only store is open during mall hours and is located in the Twin Peaks Mall on South Hover Road in Longmont. It is the largest shopping mall in Central Boulder County with a trade area population of well over 310,000. The Atari Jaguar is the world's first 64-bit multimedia gaming system and the only game system manufactured in the United States. About 40 powerful game titles are already available for the Jaguar including award-winning hits like "Doom" and "Tempest 2000," as well as new releases such as "Highlander," "Ruiner Pinball," "Pitfall!" and Time Warner Interactive's "Power Drive Rally."

Soon to be released titles include: "NBA Jam Tournament Edition," "Myst," "Primal Rage," and "Zoop."

For more than 20 years, Atari has provided consumers with high quality, value-priced entertainment. Atari markets Jaguar, the only American-made, advanced 64-bit entertainment system and is located in Sunnyvale, Calif.

Note to editors: Atari is a registered trademark of Atari Corp. Jaguar and Lynx are trademarks of Atari Corp. All other products are trademarks or registered trademarks of their owning companies. "Alien" and "Predator" are trademarks and copyrights of Twentieth Century Fox Film Corp. All rights reserved. Used under sublicense from Activision.