ATARI CORPORATION REVEALS PLANS FOR JAGUAR RELEASE
SUNNYVALE, Calif. — Aug. 19, 1993 — The Atari Jaguar, Atari Corp.'s 64-bit interactive multimedia entertainment system was unveiled at its headquarters yesterday to rave reactions and applause from the press. Atari's goal is to establish the Jaguar as the industry standard for interactive multimedia performance, made in the United States at an affordable price.
Open to targeted gaming publications, as well as national and local media, the news conference served to show the press actual working Jaguars. A prototype of the CD peripheral, to be introduced next year, was also shown. The press had an opportunity to view several games in development, which included titles such as "Trevor McFur in the Crescent Galaxy," a spectacular true color, three dimensional multi-faceted game, "Alien vs. Predator," based on the blockbuster motion pictures from 20th Century Fox, and "Cybermorph," showcasing the Jaguar's ability to manipulate 3D shapes in a 3D world in real time.
In addition, Atari President Sam Tramiel announced plans to distribute 50,000 Jaguars in the New York and San Francisco markets this year, with a national roll-out next year. "We plan an aggressive advertising and marketing campaign for the fall," said Tramiel. "And by next year, we plan to sell more than 500,000 units."
The news conference also served to bring to light technical aspects of the Jaguar which had not been made public until now. Presentations were made giving an overview of the Jaguar's 64-bit system architecture and actual proprietary chips which took Atari three years to develop.
"The system's 64-bits are true 64-bits," said Tramiel. "There is over 100 times more power in this compact unit than both the SNES and the Genesis."