ATARI LAUNCHES THE PHENOMENAL JAGUAR; THE FIRST 64-BIT MULTI-MEDIA ENTERTAINMENT SYSTEM AND MADE IN THE U.S.A.
SUNNYVALE, Calif. — June 3, 1993 — Atari Corp. , the founder of the video game industry and the creative force behind some of the world's best-known titles, has announced the launch of a revolutionary new multi-media entertainment system, the Atari Jaguar. The launch will be supported by aggressive advertising, promotion and marketing efforts to be centered in the New York market in the fall, with a national roll-out of the product within one year. The Atari Jaguar, housed in a futuristic casing, is an interactive multi-media system based on an Atari-designed proprietary 64-bit RISC processor. The 64-bit system is four times the technology currently seen in the market today. The Atari Jaguar features over 16 million colors in 24-bit true-color graphics and produces shaded 3-D polygons to be manipulated in a "real" world in real time. The Atari Jaguar also has real-time texture mapping and creates spectacular video effects.
The sound system is based on Atari's proprietary, high-speed, Digital Signal Processor dedicated to audio. The audio is 16-bit stereo CD quality and processes simultaneous sources of audio data, allowing for very realistic sounds, as well as human voices, which are essential for future multi-media applications. The Atari Jaguar is truly expandable and will include a 32-bit expansion port which allows for future connection into cable and telephone networks, as well as a digital signal processing port for modem use and connection to digital audio peripherals such as DAT players.
The unit will also have a compact disc peripheral, which will be double-speed and will play regular CD audio, CD + G (Karaoke) and Kodak's new Photo-CD(R).
Currently, there are multiple software titles in development, which will be available on MegaCart(TM). Atari, known for such groundbreaking 3-D titles as "Battlezone 2000(R)" and "Tempest 2000(R)," will issue spectacular new versions for the Atari Jaguar. New 3-D game titles will include "Cybermorph(R)," "Alien vs. Predator(R)," "Jaguar Formula One Racing(TM)" and many more. Atari will license third-party publishers to join the Jaguar family. "The Atari Jaguar system will revolutionize the state of home entertainment as we see it today," said Sam Tramiel, president of Atari. "The idea of a 64-bit system is earth shattering and kids and adults will be amazed at both the imagery and manipulative capabilities. And we are proud that our entry into the multi-media entertainment category will be fully made in America." The Atari Jaguar will retail for approximately $200 and will be available nationwide next year. The Atari Jaguar packaged unit will include one software experience and a Power Pad(R) Controller with a ten-key pad and other special features.
NOTE: Atari Corp. manufactures and markets personal computers and video games for the home, office and educational marketplaces throughout the world. Atari headquarters are located at 1196 Borregas Ave., Sunnyvale, CA 94089.